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Food trucks: the business in trend

Food trucks: the business in trend

Food trucks are an innovative alternative that has become an option not only for diners, but also for chefs and businessmen. Food trucks are more than trucks that sell prepared food, in Mexico, they have become a key trend to attack the main market in terms of consumption: millennials. These trucks are ready to offer menus suitable for young office workers, yet the food is just the beginning: gourmet presentations, designer-decorated carts and personalized service spice up the offering.

They are specialized

Although this business model arrived about a decade ago, it was just a couple of years ago, 2014 to be more specific, when they began to develop with more styles or types of food, paninis, pastas, hamburgers, tacos, flank steak among others.

Wide market

Although the consumers of food trucks are mostly millennials, the versatility of these businesses, as well as their type of food, make them suitable to go with the whole family, diversifying their market segment.

Value proposal

The goal of food trucks at the beginning was to achieve the presence of restaurants or food stores at events such as festivals or concerts. Mobility not only made them attractive, but also gave them the particularity of bringing people closer and offering distinct and different gastronomic proposals.

Regulatory

Although it is a business that is booming, to date there is no law that regulates the way food trucks operate, however, in various states there are associations that bring these vehicles together and seek to establish parameters so that they can function in a safe. Like any other food establishment, food trucks involve an investment and processes similar to those of a restaurant, so having a business plan will help you join this trend. Take the opportunity to satisfy the hunger of millions of millennials who seek speed, attention, and the experience of new concepts in gourmet food without the need to make a reservation, it is something that attracts more and more young entrepreneurs and their food trucks.