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How to develop a sales plan for your restaurant in 3 steps

How to develop a sales plan for your restaurant in 3 steps

Is the date to start your business approaching and you have no idea how to set your prices to generate sales? There are many aspects that you should consider in your restaurant investment to increase your purchasing power. If you still do not know how to develop a sales plan for your restaurant, we share these three steps to achieve it.

Prices Vs discounts

A sales plan is based on the price of your dishes, for which you must establish an average price of what a diner would spend on a visit. To be able to fix this aspect you need to establish a relationship between the concept of your restaurant and the purchasing power of the public you are targeting.

If, in addition to seeking a balance in your prices, you want to pamper your diner, we suggest you consider a courtesy plan valid for dishes, of course, subject to a minimum consumption (in amount or within the menu of the letter) and valid.

Advertising

To have constant sales, we suggest you have a marketing and advertising plan that allows you to innovate your service. Success is in creating experiences around it and you can achieve it with tastings, bidding contests for new dishes or why not? cooking lessons. It is an infallible way to attract the attention of your diner and surprise him so that he always comes back.

Public relations and programs

Public relations in the gastronomic world are one of the points that require greater investment and dedication, however, there are ways to create them and generate publicity, for example, inviting a chef who is visiting, lending your space for the wheel of press of an event, among other tactics.

And speaking of relationships, it is just as important to establish a close relationship with the client. Did you know that more than 50% of people celebrate their birthday in a restaurant? Which represents a great opportunity to establish a birthday program. Either by means of an invitation via email or with an open promotion that you make known through social networks, you can offer a discount or gift on the birthday boy's meal when visiting you with a minimum number of companions. It is a more than profitable program!

Although there are other steps to increase the sales of your restaurant, these three plans have proven their functionality and the best thing is that they are compatible with each other. Incorporate them into your restaurant's sales plan and start noticing more sales. Don't forget to follow these tips from Soft Restaurant for more tips and advice.