Blog for restaurants and gastronomic entrepreneurs

Improve the positioning and competitiveness of your restaurant

Improve the positioning and competitiveness of your restaurant

In Mexico there are around 16 million people with disabilities (INEGI, 2015). The offer of restaurants with spaces for special clients is minimal, not only in the city, but throughout the country.

Accessibility is a highly profitable way of differentiation for the restaurant and hotel industry that, in addition to increasing the quality level of establishments, can attract the attention of a large number of new customers. According to a study carried out by Alberto Durán, president of the ONCE Foundation for Cooperation and Social Inclusion of People with Disabilities in Spain, meeting the recreational needs of people with different capacities opens the possibility of increasing at least ten percent more than the public that regularly visits a restaurant, the income of this percentage would compensate the investment made, especially if it is applied during the construction of a new establishment. The Institute for the Integration to the Development of People with Disabilities (Independi) in Mexico City, indicated that there are at least 500 thousand registered people with disabilities, of which 50 percent have walking difficulties, which is why adopting this proposed in your establishment, it can serve as an example for more owners or managers of cafeterias, bars and restaurants to join together to provide a better service to the general public.

Below we share some of the advantages of having adequate spaces to serve a heterogeneous clientele and that users find the comfort and quality they expect.

Increase the number of clients.

The possibility of offering an attention that distinguishes you from others, many times guarantees to win a greater number of visits and clients who seek that extra that they have not found in other places. Having parking for wheelchair users, facilities with ramps and safe areas that facilitate mobility for this public, increases the chances that people and families with these characteristics will think of you when choosing a restaurant.

Good image

The value related to Corporate Social Responsibility is not limited to recognition in the business sector. By adapting your establishment to the needs of special customers, you project a good image to your competition and the public, which will earn you respect and trust from those who know you.

Hire people with disabilities

Another form of inclusion is to leave vacancies to hire people with disabilities. There are certain positions in the restaurant that can be filled by people with special abilities, as long as their education, preparation and skills allow them.

Set the tone

The demand for these sites is considerable, if we take into account the percentage of people with disabilities in the country. By joining this type of initiative, you will be making a difference -and even a trend- that will make other entrepreneurs in the sector aware of investing in this modality. Having menus in Braille for the visually impaired can set the tone.

Having spaces for the disabled will not only improve your image, the influx of customers and income, it is also an aspect that will humanize your business, adding value to your service and the experience you offer.