Without a doubt, sales are a primary objective in any marketing strategy for restaurants, in this article we will share how you can increase your sales in a simple way and without investing large sums of money.

There are many sales techniques for waiters with which you can increase the income of your gastronomic business, some examples of sales strategies for restaurants are the customer loyalty programs that encourage the frequency of purchase, adoption of new sales channels that will help promote your products with new customers and finally you can opt for a strategy that increases sales through your servers.

Change the chip of your collaborators

The roles of your staff and the activities they carry out influence the success of sales in your restaurant, it is important to have clear and efficient communication to correctly convey your strategy.

Create spaces where you can train and train your collaborators in fields that help in their professional development such as customer service, where waiters play an important role as the first contact with diners, train how to sell your dishes, evaluate the knowledge they have from your menu and create a strategy to offer sides, this will help to get more sales when your customers request recommendations.

Like customer loyalty programs you can devise a sales plan for your restaurant and include rewards for your collaborators who meet the proposed goals, Soft Restaurant® provides reports to know the average ticket sales per waiter, which tables have a better consumption and thus discover your star waiters.

The secret is in the subtle

The phrases to sell in your restaurant are a useful tool, however, monotonous dialogues and the offer of products without considering the context can cause the discontent of your customers, the best way to offer the correct products is to do it at the right time and analyzing each diner Are they celebrating something? How old are you? What is the reason for your visit? and thus offer a product that generates value for your restaurant, evaluate in which situations your waiters can offer a good wine, a craft beer, some promotion or some accompaniment in a subtle way and without forcing the sale.

A good recommendation sells for two

On many occasions the client can verbally request a recommendation, for those occasions it is important to offer a solid and effective response where you can recommend up to 2 products, this will facilitate the client's decision-making, it is a fact that all dishes are delicious, but there are to evaluate which is the ideal for the client requesting the recommendation.

In case you are not clear about which dish to recommend, you can previously choose some products that go with your sales strategy:

• Products with a higher profit margin, with these recommendations you can obtain greater profits at the end of the day, the counterpart is that they are mostly common dishes and can be found in competing restaurants.
• Products from the house, offering the dishes that have the best response among your customers and that are characteristic of your restaurant, will help to get frequent customers and loyal diners to your business.

Analyze which strategy is the best for your restaurant and train your staff to offer the right products at the right time.

Whet your appetite

An important part when recommending your products is to make them irresistible, describing the ingredients, how they are cooked or the origin of the dish will provoke a positive reaction in your guests by idealizing that product in an irresistible way, do not miss the opportunity to share with your guests the details of each product you offer in your restaurant.

It is important that your staff perfectly know each dish and the pairings to suggest, if it is convenient to organize a tasting or tasting so that your collaborators know the flavors and characteristics of each product that they will later recommend to your customers.

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